I help founders figure things out and get important work done.
Hands-on operator for founder-led businesses. When growth creates friction, execution stalls, or the founder becomes the bottleneck, I step into the business, figure out what's actually broken, and help move it forward.
Founder-led businesses reach a point where growth creates friction. The team is busy. The founder is buried. Priorities are competing. Systems are patched together. Good ideas keep getting delayed because no one has the bandwidth to own them.
That's where I come in. I work alongside founders and teams to simplify the chaos, take ownership of important work, and move the business forward.
Sometimes that means acting as a fractional COO. Sometimes it means launching a new product, cleaning up operations, building a system, improving a funnel, or stepping into the messy middle until things start working again.
Most founders know what's broken. They just need someone to fix it.
Revenue is growing. Everything else is struggling to keep up.
I step in as a fractional COO to bring structure, accountability, and operating rhythm to growing teams. I help founders get out of the weeds, improve execution, and build the systems needed to scale without breaking.
- Founder-led businesses
- DTC and ecommerce brands
- SaaS or service-based businesses
- Teams with operational bottlenecks
Everyone is busy, but nothing important gets finished.
I help turn ideas into real products, workflows, offers, and revenue channels. From launching new ecommerce products to building SaaS-enabled systems for service businesses, I help move ideas from "we should do this" to live and working.
- New product launches
- SaaS or tool development
- Internal workflow builds
- New revenue channels
- Special projects with no clear owner
You're solving the same problems every week.
Sometimes founders don't need more ideas. They need someone who can take the pile, sort it, prioritize it, and start moving. I work across operations, marketing, systems, team management, and customer experience to get things unstuck.
- Founder bandwidth issues
- Execution gaps
- Team accountability problems
- Operational cleanups
- Business transitions
A few things I've helped make happen.
Twenty years inside ecommerce, DTC, SaaS, and founder-led businesses. Here's what that looks like in practice.
- Helped stabilize a company losing roughly $500k/year by improving EBITDA margin by 160% and gross margin by 33%.
- Reduced a DTC brand's dependency on paid media from 60% of revenue to 17% while improving profitability overall.
- Cut cancellations by 28% in a single month by rebuilding the cancellation path and adding targeted save tactics.
- Launched and operationalized a high-touch mastermind from scratch — it generated $1M+ in its first year.
- Built a SaaS platform that helped a client triple the number of customers they could serve.
- Helped a founder launch a DTC ecommerce store that was live and generating revenue within six months.
Most things don't fail because of bad ideas. They fail because execution is hard.
A cross-section of the work: programs, products, systems, and tools, all started the same way with a problem worth solving.
ArtOUT
Grew an annual LGBTQ+ art exhibition into one of the region's largest celebrations of queer creativity, attracting hundreds of attendees at its opening reception.
Because I Can Life
Helped build and scale a multi-million-dollar coaching and membership business, creating the systems, operations, and programs that supported long-term growth.
Paired
Helped launch and grow a physical products business for one of the world's leading relationship apps, turning digital expertise into tangible experiences for couples.
Pirate Wizards
Built a card game brand from a napkin sketch to a manufactured product sold online and through retail channels.
SwiftStart Client Dashboard
Created a single source of truth for agency reporting, goal tracking, and client conversations.
Spill Tab
Built a beverage inventory platform that helps bars and restaurants count inventory faster, improve accuracy, and better understand costs.
Big Wins: From Napkin to Reality
For founders with notebooks full of ideas and no clear next step.
About the bookI'm at my best when someone says, "We've got a problem."
Sometimes that's operations. Sometimes it's launching something new. Sometimes it's fixing a team. Sometimes it's helping a founder get out of the weeds.
I enjoy solving difficult problems with good people. I've been doing it for 15+ years across ecommerce, DTC, SaaS, and founder-led businesses in almost every role you can imagine. COO, Head of Ecommerce, VP of Marketing, product launcher, systems builder, and the person who gets called when something important needs to get done.
I moved to St. Petersburg from Detroit and never looked back, especially in January. Outside of work I'm usually making something anyway, pottery, sailing, printmaking, and a few I'm still not good at. That's kind of the point.
I'm also the author of Big Wins: From Napkin to Reality, president of OUT Arts & Culture, a board member of the Gulfport Merchant Chamber, and a pug dad.
When the business gets messy, let's make it manageable.
If something important needs to get figured out, I'd love to hear about it. No pitch deck required.