Starbucks New Payment Option: Your iPhone

Starbucks is taking convenience to the next level. In this rather stunning email Starbucks outlines how consumers can pay for their next cup of coffee with their iPhone and their latest app.

What I like about this email is that it is clever, educational, and wittily promotes it’s relationship with Target.

I’m also a fan of the top and bottom navigation. Deep linking to provide consumers direct access to relevant information.

What are your thoughts? Does the smooth flowing layout peak your senses?