James Bake
URLs with a purpose – Take a few moments to Google ‘Click Here’. Who shows up? Adobe. Now visit Adobe.com and do a find for the words ‘Click Here’, you might be surprised to find that there is little or no mention of the words ‘Click Here’ on the entire site. Continuing on with this game of 20 questions, why is Adobe ranking so high for the words ‘Click Here’ if there is no mention of these words on their site? The reasoning is because of all the back links pointing to Adobe.com with the URL text of ‘Click Here’ to download Adobe Reader. Harnessing the power of back links to your site can be simple, with this lesson – Trade links with purposeful URL text. Say more than just ‘Click Here’ to visit Greg’s site. Try saying, “View Greg’s Gallery of Abstract Oil Paintings.” By adding keywords such as ‘Gallery of Abstract Oil Paintings’, you have just created a URL with a purpose. Try to encourage other site owners to adding SEO keywords to your links. With time you will rank high.