Link Building Tip of th...

Link Building is an important step when optimizing your website for search engines. Link Building is similar like playing on the play ground back in grade school. You want to hang around the “cool” kids not the lame kids who were looking for trouble, standing against the wall counting...

“Where is the focus?...

Step 1: List all the Marketing efforts currently in play. Step 2: Along side the efforts listen above, list the revenue, expenses and number of orders generated by the efforts. Step 3: Now calculate the cost per conversion and the average order value of these efforts. (Cost per conversion...

Search Engine Optimizat...

In collaborating with the Center for Creative Instructions at the University of Toledo, I have prepared a White Paper on the subject of Search Engine Optimization. This document has been proposed to be used along side training for the university’s website editors. Website editors’...

Paying attention to use...

Like most websites, the University of Toledo has an internal search engine. Statistics from the internal search results showed that over a three month period the word “webct” was requested over 3,000 times. The next term on the list was “email” which was only requested 1,032...

Small Businesses and SM...

Many small businesses do not have the resources to implement social media marketing. I found the article as a useful resource for Social Media Marketing (SMM) in general, yet I am not about to go out and recommend any of my clients to go out and try these jump practices. Just like having...

« Previous Entries Next Entries »