Achieve Link Building S...
URLs with a purpose – Take a few moments to Google ‘Click Here’. Who shows up? Adobe. Now visit Adobe.com and do a find for the words ‘Click Here’, you might be surprised to find that there is little or no mention of the words ‘Click Here’ on the entire site. Continuing on...Link Building Tip of th...
Link Building is an important step when optimizing your website for search engines. Link Building is similar like playing on the play ground back in grade school. You want to hang around the “cool” kids not the lame kids who were looking for trouble, standing against the wall counting...“Where is the focus?...
Step 1: List all the Marketing efforts currently in play. Step 2: Along side the efforts listen above, list the revenue, expenses and number of orders generated by the efforts. Step 3: Now calculate the cost per conversion and the average order value of these efforts. (Cost per conversion...Search Engine Optimizat...
In collaborating with the Center for Creative Instructions at the University of Toledo, I have prepared a White Paper on the subject of Search Engine Optimization. This document has been proposed to be used along side training for the university’s website editors. Website editors’...Paying attention to use...
Like most websites, the University of Toledo has an internal search engine. Statistics from the internal search results showed that over a three month period the word “webct” was requested over 3,000 times. The next term on the list was “email” which was only requested 1,032...
