Google AdWords Ad Sitel...

A little over a month ago we experimented with Google AdWords Ad Sitelink on one of my AdWords account. Today, we are excited to share the results and the conclusion of this test. Experiment Results Month prior to the experiment: 15.59% avg. click thru-rate. Month of the experiment:...

Search Marketing Enhanc...

Search Marketing Enhancements: Google Adwords Ad Sitelinks Increasing choice and relevancy in search ads Background A handful of AdWords Account was selected to participate in an exclusive beta test of a new feature called Ad Sitelinks. Chosen accounts were 1 of only 500 out of over 5...

Paid Search Campaign Op...

Campaign optimization is a long term commitment, not a hit it and forget it initiative. It involves leveraging analytical insight, methodologies, strategies and a little sugar and spice doesn’t hurt. Over a period of seven months, the needle has been shifted on this particular...

Google Search Enchantme...

Recently Google announced it will be making some changes to the way sitelinks are presented on the search result pages. You may be wondering; how will this affect my website?! What do I do? What you should do? Stay completely calm. All information provided by Google presents these...

Improve your Search for...

I’ve always thought it to be romantic, as a search marketer I am constantly searching for ways for searchers to find me.  Part of finding the golden nugget is often trying to weed out the bad eggs. Even with finding long tail terms and 2-3 word terms we sometimes have to rely on board...