Measuring User Engageme...

Have you ever been in a marketing meeting where someone stood up and said, “Hey, we need to be advertising on ABC.com because it’s all the rave!” While, the awesomeness of the site might be a justifiable reason for some of us to spend $10,000/mo on a campaign on ABC.com,...

Google AdWords Ad Sitel...

A little over a month ago we experimented with Google AdWords Ad Sitelink on one of my AdWords account. Today, we are excited to share the results and the conclusion of this test. Experiment Results Month prior to the experiment: 15.59% avg. click thru-rate. Month of the experiment:...

New Year. New Certifica...

I’m excited to announce I have passed the Google Analytics Individual Qualification exam. One of my ongoing revolutions is continuous education. Starting off day one of the New Year with this new certification is my first step towards reaching new accomplishments. According to the...

Measuring Marketing Eff...

We build marketing plans, we propose new ideas, we create fresh spins on old tactics, but one thing that is often missing on these plans and proposals are measurements of success. How do we know great ideas are successful? Are they profitable? What is the ROI? What is the value? One...

Search Marketing Ad Cop...

Choosing what to include in ad copy is often one of the most complex part of the paid search marketing strategy. Ad copy is what searchers see before they are directed to your landing page. It is important to put your best foot forward to attract visitors and to turn those visitors into...