Keep Moving Forward...

It’s scary to think of all the negative events going on with the economy right now. Gas prices, the rising cost of 20 oz Diet Coke ($0.99 to $1.39, talk about going crazy,) the housing market plummeting, ect ect. The list goes on, for those who want to lock their selves in a closet...

Paying attention to use...

Like most websites, the University of Toledo has an internal search engine. Statistics from the internal search results showed that over a three month period the word “webct” was requested over 3,000 times. The next term on the list was “email” which was only requested 1,032...

Four Simple Steps to Be...

1. Get out of the office Turn off the computer. Go out into the real world. Watch. Listen. Observe. 2. Talk to someone Talk to the people you are marketing for. Chances are you won’t be able to relate to them at first. Find out what makes them tick. Once you do, you will know you...

How would you like to b...

Today an interesting thought came about. As marketers we have to be flexible to adapt to our customers and the way they work. In a meeting discussing up coming changes to a website, others  in the meeting brought up an excellent point. Asking, “How do you prefer to be contacted?” As...

Small Businesses and SM...

Many small businesses do not have the resources to implement social media marketing. I found the article as a useful resource for Social Media Marketing (SMM) in general, yet I am not about to go out and recommend any of my clients to go out and try these jump practices. Just like having...

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