Measuring User Engageme...

Have you ever been in a marketing meeting where someone stood up and said, “Hey, we need to be advertising on ABC.com because it’s all the rave!” While, the awesomeness of the site might be a justifiable reason for some of us to spend $10,000/mo on a campaign on ABC.com,...

Measuring Marketing Eff...

We build marketing plans, we propose new ideas, we create fresh spins on old tactics, but one thing that is often missing on these plans and proposals are measurements of success. How do we know great ideas are successful? Are they profitable? What is the ROI? What is the value? One...

Improve your Search for...

I’ve always thought it to be romantic, as a search marketer I am constantly searching for ways for searchers to find me.  Part of finding the golden nugget is often trying to weed out the bad eggs. Even with finding long tail terms and 2-3 word terms we sometimes have to rely on board...

Cutting Through The Clu...

Following up from last weeks post about the Udderly Smooth Moisturizing Lotion, I wanted to share some responses from LinkedIn.com members. The question I posed was, “Looking at the brand ‘Udderly Smooth Moisturizing Lotion’, does adding “Developed for use on dairy cows”...

Content Network Search ...

According to Google AdWords Help, the Google AdWords content network reaches over 70% of unique internet users around the world. Combine this with Google’s search site network and AdWords ad campaigns can reach four of every five unique internet users on Earth. They go on by saying that...