Starbucks New Payment O...

What makes getting your favorite Starbucks coffee at Target even better? Why paying for it with your iPhone of course! Starbucks is taking convenience to the next level. In this rather stunning email Starbucks outlines how consumers can pay for their next cup of coffee with their iPhone...

Identity Crisis Within ...

Now a days, we have pills for people with Multiple Personality Disorders. In the past, we use to throw them in a padded room and let them entertain themselves. Are you familiar with the Geico Insurance Commercials? How many spokes characters can you identify? Despite contrary belief,...

Measuring User Engageme...

Have you ever been in a marketing meeting where someone stood up and said, “Hey, we need to be advertising on ABC.com because it’s all the rave!” While, the awesomeness of the site might be a justifiable reason for some of us to spend $10,000/mo on a campaign on ABC.com,...

Measuring Marketing Eff...

We build marketing plans, we propose new ideas, we create fresh spins on old tactics, but one thing that is often missing on these plans and proposals are measurements of success. How do we know great ideas are successful? Are they profitable? What is the ROI? What is the value? One...

Improve your Search for...

I’ve always thought it to be romantic, as a search marketer I am constantly searching for ways for searchers to find me.  Part of finding the golden nugget is often trying to weed out the bad eggs. Even with finding long tail terms and 2-3 word terms we sometimes have to rely on board...