Measuring User Engageme...

Have you ever been in a marketing meeting where someone stood up and said, “Hey, we need to be advertising on ABC.com because it’s all the rave!” While, the awesomeness of the site might be a justifiable reason for some of us to spend $10,000/mo on a campaign on ABC.com,...

Google AdWords Ad Sitel...

A little over a month ago we experimented with Google AdWords Ad Sitelink on one of my AdWords account. Today, we are excited to share the results and the conclusion of this test. Experiment Results Month prior to the experiment: 15.59% avg. click thru-rate. Month of the experiment:...

New Year. New Certifica...

I’m excited to announce I have passed the Google Analytics Individual Qualification exam. One of my ongoing revolutions is continuous education. Starting off day one of the New Year with this new certification is my first step towards reaching new accomplishments. According to the...

Support the Perrysburg ...

Come one come all, come and help raise money for the Perrysburg Area Arts Council by attending a wine tasting benefit at Aficionado Wine & Cigars at the Shoppes at RiverPlace in Perrysburg. When: December 29th from 6:00 - 8:00 pm Cost: $20 per person (a portion of the proceeds will...

Search Marketing Enhanc...

Search Marketing Enhancements: Google Adwords Ad Sitelinks Increasing choice and relevancy in search ads Background A handful of AdWords Account was selected to participate in an exclusive beta test of a new feature called Ad Sitelinks. Chosen accounts were 1 of only 500 out of over 5...