Talk to Customer Servic...

I try to make the effort of talking to the customer service department on a regular basis, not only to help educate them on the promotions and efforts the marketing team engaging in, but also to educate myself on issues the customers are facing. These issues could be bottlenecks to the...

SEO Myths...

Q4 is here! I’ve never been so excited for Christmas to be here and over with. Just because December is rearing its head closer and closer, doesn’t mean website owners should stop their SEO practices. Now is the perfect time as any to continue evolving your sites. Lately, I’ve...

“Where is the focus?�...

Step 1: List all the Marketing efforts currently in play. Step 2: Along side the efforts listen above, list the revenue, expenses and number of orders generated by the efforts. Step 3: Now calculate the cost per conversion and the average order value of these efforts. (Cost per conversion...

Keep Moving Forward Con...

I want to speak on the subject of moving forward with a focus. A problem I see many business have is they do not focus their efforts, whether it be business operations efforts, marketing efforts, human resource efforts, or a combination. Combining efforts and Reserve Resources – Just...

How would you like to b...

Today an interesting thought came about. As marketers we have to be flexible to adapt to our customers and the way they work. In a meeting discussing up coming changes to a website, others  in the meeting brought up an excellent point. Asking, “How do you prefer to be contacted?” As...