Keep Moving Forward...

It’s scary to think of all the negative events going on with the economy right now. Gas prices, the rising cost of 20 oz Diet Coke ($0.99 to $1.39, talk about going crazy,) the housing market plummeting, ect ect. The list goes on, for those who want to lock their selves in a closet...

Lessons from the Beer V...

There is nothing more that I like then spending some time with friends. Last time was no exception. The Cleveland Indians where playing in Detroit against the Detroit Tigers and it just so happens that a friend asked me to tag along and enjoy the experience. A few things to take into...

Search Engine Optimizat...

In collaborating with the Center for Creative Instructions at the University of Toledo, I have prepared a White Paper on the subject of Search Engine Optimization. This document has been proposed to be used along side training for the university’s website editors. Website editors’...

Paying attention to use...

Like most websites, the University of Toledo has an internal search engine. Statistics from the internal search results showed that over a three month period the word “webct” was requested over 3,000 times. The next term on the list was “email” which was only requested 1,032...

How would you like to b...

Today an interesting thought came about. As marketers we have to be flexible to adapt to our customers and the way they work. In a meeting discussing up coming changes to a website, others  in the meeting brought up an excellent point. Asking, “How do you prefer to be contacted?” As...

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