Talk to Customer Servic...

I try to make the effort of talking to the customer service department on a regular basis, not only to help educate them on the promotions and efforts the marketing team engaging in, but also to educate myself on issues the customers are facing. These issues could be bottlenecks to the...

People are sometimes bo...

A while back I was interviewing a candidate for a Web Operations Manager position and I asked something along the lines of, “What do you like most about working with the web?” While there were many reasons for asking this question, my main objective was to provoke a...

Link Building Tip of th...

Link Building is an important step when optimizing your website for search engines. Link Building is similar like playing on the play ground back in grade school. You want to hang around the “cool” kids not the lame kids who were looking for trouble, standing against the wall counting...

“Where is the focus?�...

Step 1: List all the Marketing efforts currently in play. Step 2: Along side the efforts listen above, list the revenue, expenses and number of orders generated by the efforts. Step 3: Now calculate the cost per conversion and the average order value of these efforts. (Cost per conversion...

Keep Moving Forward Con...

I want to speak on the subject of moving forward with a focus. A problem I see many business have is they do not focus their efforts, whether it be business operations efforts, marketing efforts, human resource efforts, or a combination. Combining efforts and Reserve Resources – Just...