Identity Crisis Within A Brand or A Strategic Plan?

Identity Crisis Within ...

Now a days, we have pills for people with Multiple Personality Disorders. In the past, we use to throw them in a padded room and let them entertain themselves. Are you familiar with the Geico Insurance Commercials? How many spokes characters can you identify? Despite contrary belief,...
Nellie’s Bagel Deli in Bowling Green, Ohio Social Media Connecting In Action

Nellie’s Bagel Deli i...

As a tradition, some friends and I meet every Saturday afternoon for lunch.  One weekend we had the pleasure of meeting at Nellie’s Bagel & Deli Ice Cream Pub located on Main Street in Bowling Green, Ohio. Nellie’s featured delicious bagel sandwiches and a wide array of ice...
Cutting Through The Clutter

Cutting Through The Clu...

Following up from last weeks post about the Udderly Smooth Moisturizing Lotion, I wanted to share some responses from LinkedIn.com members. The question I posed was, “Looking at the brand ‘Udderly Smooth Moisturizing Lotion’, does adding “Developed for use on dairy cows”...