“Where is the focus?�...

Step 1: List all the Marketing efforts currently in play. Step 2: Along side the efforts listen above, list the revenue, expenses and number of orders generated by the efforts. Step 3: Now calculate the cost per conversion and the average order value of these efforts. (Cost per conversion...

Search Engine Optimizat...

In collaborating with the Center for Creative Instructions at the University of Toledo, I have prepared a White Paper on the subject of Search Engine Optimization. This document has been proposed to be used along side training for the university’s website editors. Website editors’...

Small Businesses and SM...

Many small businesses do not have the resources to implement social media marketing. I found the article as a useful resource for Social Media Marketing (SMM) in general, yet I am not about to go out and recommend any of my clients to go out and try these jump practices. Just like having...

Low Budg Advertising...

Low-Budg Sometimes being on campus opens eyes to new and interesting tactics when it comes to advertising. Being faced with the challenge of a low budget and a cluttered audience, I appreciate seeing ads that break free from the makeshift box. I am also very appreciative of my nifty...

43Things.com...

First impression – Interesting. Second impression – Creepy. But somehow I’m drawn back for more. 43Things.com is a social network that lives off of one simple question, What do you want to do with your life?” Users create profiles with a picture and their location. A simple...