Measuring User Engageme...

Have you ever been in a marketing meeting where someone stood up and said, “Hey, we need to be advertising on ABC.com because it’s all the rave!” While, the awesomeness of the site might be a justifiable reason for some of us to spend $10,000/mo on a campaign on ABC.com,...

Nellie’s Bagel Deli i...

As a tradition, some friends and I meet every Saturday afternoon for lunch.  One weekend we had the pleasure of meeting at Nellie’s Bagel & Deli Ice Cream Pub located on Main Street in Bowling Green, Ohio. Nellie’s featured delicious bagel sandwiches and a wide array of ice...

Cutting Through The Clu...

Following up from last weeks post about the Udderly Smooth Moisturizing Lotion, I wanted to share some responses from LinkedIn.com members. The question I posed was, “Looking at the brand ‘Udderly Smooth Moisturizing Lotion’, does adding “Developed for use on dairy cows”...

Content Network Search ...

According to Google AdWords Help, the Google AdWords content network reaches over 70% of unique internet users around the world. Combine this with Google’s search site network and AdWords ad campaigns can reach four of every five unique internet users on Earth. They go on by saying that...

Share your 15 minutes o...

Everyone gets their 15 minutes of fame; sometimes these 15 minutes are captured by the media and posted online. Every professional should be worried about their online reputation as well as look for opportunities to positively boosting that reputation.Here are my two suggestions regarding...