Starbucks New Payment O...

What makes getting your favorite Starbucks coffee at Target even better? Why paying for it with your iPhone of course! Starbucks is taking convenience to the next level. In this rather stunning email Starbucks outlines how consumers can pay for their next cup of coffee with their iPhone...

Identity Crisis Within ...

Now a days, we have pills for people with Multiple Personality Disorders. In the past, we use to throw them in a padded room and let them entertain themselves. Are you familiar with the Geico Insurance Commercials? How many spokes characters can you identify? Despite contrary belief,...

Excite and Direct...

Around the time of Earth Day, many companies broadcast their environmental support. The jump is a tricky step, however. You do not want to look like you’re only being “green” because it is the flavor of the week, for it is a year round effort. For some companies, such as...

Measuring User Engageme...

Have you ever been in a marketing meeting where someone stood up and said, “Hey, we need to be advertising on ABC.com because it’s all the rave!” While, the awesomeness of the site might be a justifiable reason for some of us to spend $10,000/mo on a campaign on ABC.com,...

Nellie’s Bagel Deli i...

As a tradition, some friends and I meet every Saturday afternoon for lunch.  One weekend we had the pleasure of meeting at Nellie’s Bagel & Deli Ice Cream Pub located on Main Street in Bowling Green, Ohio. Nellie’s featured delicious bagel sandwiches and a wide array of ice...