A few things on Affiliate Marketing
For a little over a month I have been working with a substantial affiliate network, two actually. Both networks have their differences, they also have a lot in common. Managing these affiliate networks takes some effort. Sometimes we skip over the basics. Sometimes the basics can be more help than we give credit. Here are some initial thoughts on managing an affiliate network of any size.
Keep and encourage an open line of communication.
Just because you have hundreds of publishers does not mean you need to have a cookie cutter approach to all communications. Sure a general monthly newsletter addressed to the mass is wonderful, but it is beneficial to reach out and talk one-on-one. Personalize messages to show their account is valuable and worth your time. Take a few moments to view their site(s) to get familiar with the services they offer.
Respond to emails and phone calls quickly. When responding add a little marketing message to help them (and you) along.
Pay attention to the top 20 and the little guys.
Monthly personalized progress reports are great to help strengthen relationships. 50% of affiliates track their own performance, while the other 50% might not have the resources to monitor and track.
Send personalized emails monthly highlighting improvements. Publisher Joe Smith’s site made a 40% increase over same month last year. Thank you for their efforts, maybe even reward them.
Keep Affiliates informed.
They only know as much as you tell them. Open up and let them know about upcoming promotions, top selling products/services, shipping cut offs, even busy seasons.
Track progress and performance.
This might be a gimme: knowledge is power. When you know what is performing and what is not, you will be one step ahead of the game. And more equip to make strong marketing decisions. This is especially useful when affiliates offer you ad space on their website for the amazing offer of $5999 for three months.
4 Responses to “A few things on Affiliate Marketing”
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Affiliate network management can be a real train on a person’s time and energy … but I think you hit on some powerful and simple points that can make a real difference with a small hourly investment. Nice one James!
Great article!
I have a small affiliate team under me, and the first thing i do when they sign up is shoot them an email congratulating the member, introducing myself and the basics of how to get started.
On top of this i present all of my contact info, and set times that i can be reached for questions or concerns.
Thanks again for the post!
LaPrentiss Sampson
Very fine job with keepin communications open with all associates involved especially your affiliates, little guys. That makes a big difference on how everyone is involved and not left in the dark and can all work together as a team. mom
Well written article.