Search Engine Optimization White Paper

In collaborating with the Center for Creative Instructions at the University of Toledo, I have prepared a White Paper on the subject of Search Engine Optimization. This document has been proposed to be used along side training for the university’s website editors. Website editors’ range from experienced coders to first time publishers, the content within this document has been written to accompany the different levels of skill set and knowledge on the subject.

The goal of this document is to help familiarize readers on the topic of Search Engine Optimization as it pertains to the University’s website. Further goals include: increasing awareness of optimization opportunities and to spark interest.

Additional White Papers are in the works, feedback is always appreciated as well as useful in the planning and writing process.

Download a pdf copy of this White Paper