Google AdWords Ad Sitelinks Part 2
A little over a month ago we experimented with Google AdWords Ad Sitelink on one of my AdWords account. Today, we are excited to share the results and the conclusion of this test. Experiment Results Month prior to the experiment: 15.59% avg. click thru-rate. Month of the experiment: 18.69% avg. click thru-rate Overall CTR increase: 20% The excitement doesn’t stop there, in addition to the increase in click thru-rate the set of keywords noticed a 21% decrease in average cost per click. Comparing to...
New Year. New Certifica...
I’m excited to announce I have passed the Google Analytics Individual Qualification exam. One of my ongoing revolutions is continuous education. Starting off day one of the New Year with this new certification is my first step towards reaching new accomplishments. According to the...
Support the Perrysburg ...
Come one come all, come and help raise money for the Perrysburg Area Arts Council by attending a wine tasting benefit at Aficionado Wine & Cigars at the Shoppes at RiverPlace in Perrysburg. When: December 29th from 6:00 - 8:00 pm Cost: $20 per person (a portion of the proceeds will...
Search Marketing Enhanc...
Search Marketing Enhancements: Google Adwords Ad Sitelinks Increasing choice and relevancy in search ads Background A handful of AdWords Account was selected to participate in an exclusive beta test of a new feature called Ad Sitelinks. Chosen accounts were 1 of only 500 out of over 5...
Can you spare a few buc...
While attending Search Engine Strategies 2009 in Chicago I met a bunch of people. Some colleagues in the field, some random people throughout the city and then there were pan handlers. Pan Handlers. For those of you who do not know what a Pan Handler is, they are the people who wander...
