Starbucks New Payment Option: Your iPhone
What makes getting your favorite Starbucks coffee at Target even better? Why paying for it with your iPhone of course! Starbucks is taking convenience to the next level. In this rather stunning email Starbucks outlines how consumers can pay for their next cup of coffee with their iPhone and their latest app. What I like about this email is that it is clever, educational, and wittily promotes it’s relationship with Target. I’m also a fan of the top and bottom navigation. Deep linking to...
Identity Crisis Within ...
Now a days, we have pills for people with Multiple Personality Disorders. In the past, we use to throw them in a padded room and let them entertain themselves. Are you familiar with the Geico Insurance Commercials? How many spokes characters can you identify? Despite contrary belief,...
Excite and Direct...
Around the time of Earth Day, many companies broadcast their environmental support. The jump is a tricky step, however. You do not want to look like you’re only being “green” because it is the flavor of the week, for it is a year round effort. For some companies, such as...
Measuring User Engageme...
Have you ever been in a marketing meeting where someone stood up and said, “Hey, we need to be advertising on ABC.com because it’s all the rave!” While, the awesomeness of the site might be a justifiable reason for some of us to spend $10,000/mo on a campaign on ABC.com,...
Google AdWords Ad Sitel...
A little over a month ago we experimented with Google AdWords Ad Sitelink on one of my AdWords account. Today, we are excited to share the results and the conclusion of this test. Experiment Results Month prior to the experiment: 15.59% avg. click thru-rate. Month of the experiment:...
